Ameed Riaz

Mr. Ameed Riaz (born 1965) is Mr. Ashraf Riaz’s youngest son. An alumnus of Harvard Business School and the IBA Karachi, he has completed various business-related programs from other prestigious institutions, such as the IMD in Lausanne, Switzerland, and the Singapore Institute of Management (SIM).

Ameed began his professional career in 1989 by handling the marketing of the family’s dairy and milk-food business and subsequently launched a new consumer brand family. In 1992, he moved to EMI (Pakistan) Limited, the country's largest and oldest music label, which the family had acquired. By 1995, he joined the family’s IT company, Wavetech (Pvt) Limited, and spent the next few years marketing Information Technology. 1999 saw him shifting to the Overseas Manufacturer’s Representation and the Chemical / Industrial Raw Material Distribution business area, which he managed till 2008. In 2009, he became the group Chief Executive of Imrooz and continues to lead it successfully.

In keeping with the family tradition of appreciation for music, art, and literature, Ameed has been actively involved in music and acting over the last 25 years. An avid reader, Ameed has been part of The Grips Theatre Pakistan for over two decades, appearing in numerous children’s plays and other productions on stage and television.